One of the most important things your website can do to achieve its full potential is get on Google’s good side. Chances are, it currently isn’t.
With Google dominating search (more than 80% of all searches in the U.S. are done via Google), it pays — literally — to get on the good side of Google’s organic algorithm.
If you are not ranking well in search, chances are Google hates your website. This doesn’t mean it will always hate your wordpress website, but it does mean you need to work to get back in Google’s favor. You must audit your website regularly in order to ensure maximum SEO benefits.
With that foundation in mind, let’s look at some of the reasons why Google hates your wordpress website and why they may be holding your site back:
1. Slow page loads.
When you conduct an online search and click a link to a website, do you get frustrated if the site takes too long to load? Chances are you’re looking for that back button to find another option before the site finishes loading. Google has long incorporated site speed into its search rankings and takes page load time seriously. Sites taking longer than two seconds to load aren’t reliable and lose visitors. PageSpeed Insights is a great tool for checking how you stack up and industry experts suggest making a change if your score falls below a 90 on the 100 point scale.
Google can and will scan websites for the presence of malware. Whether intentional or not, a website that’s infected with malware will be identified as such, and likely dropped in the search rankings. It’s best to proactively prevent malware by taking proper website security measures. If you’ve been flagged by Google, take action immediately to resolve the issue. Read How to Clean a Hacked WordPress Site
3. Content shortcuts.
Google considers itself the judge of substantial content. Sites that attempt to mask their status as a keyword repository with poor, unoriginal content will be sought out and likely penalized. Google hates thin content and wants to eradicate it from the rankings. The best thing you can do for your site is only post fresh, educational content.
4. Duplicate content.
Google likes unique, well-written content, and it wants to know who wrote it first — Google can’t stand plagiarism, and neither should you. Don’t plagiarize other websites, or even yourself, especially if your goal is to try to use duplicate content to rank pages higher in search. Even if you wrote the content yourself, Google doesn’t want to see it on more than one page. Change up the wording at a minimum, and make each page unique for best results.
5. Too many ads.
As a user, nothing is more frustrating than overwhelming advertisements, banners, or pop-ups. Google understands, and believes sites over-saturated with ads lead to poor user experiences. As a result, they make these sites pay in the search rankings. It’s not that they don’t want ads — in fact, Google is all about paid advertisements — they simply want them to be subtle. If ads fill the pages of your site, consider taking a different approach to ad implementation in the future.
6. Deceptive keywords.
Much like any other visitor, Google doesn’t like to be tricked. Using deceptive keywords to attract additional traffic can land you in big trouble. Th actively searches for black hat techniques like keyword stuffing, keyword cloaking, and over-optimization. They don’t have anything against using quality keywords, but they want to protect the interests of their users.
7. Paid links.
There is a lot of stuff that goes on under the table, but one of the things Google keeps an eye out for the most is paid links. Buying links is a popular practice, and can be effective, but you should know that it can have negative side effects if you’re exposed. It’s best to avoid buying links altogether and instead build genuine links. See Ways to Earn or Build Backlinks to Your Website
Also read: How to Increase Your Blog Traffic